Objective

amaran aimed to establish a robust social media presence, starting from zero, to increase brand awareness, drive engagement, and generate sales. The goal was to build an engaged community and create a reliable pipeline for conversions through user-generated content (UGC) and a strategic content approach.

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What We’ve Done

Akari and Co partnered with amaran to build a social strategy centered on a content matrix guiding audiences through stages of awareness, conversion, and advocacy. We utilized UGC to enhance authenticity, increase engagement, and foster community trust. Engaging the audience directly and encouraging brand referrals further strengthened amaran’s brand loyalty.

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Creative Process

1. Awareness: Produced content showcasing product features to drive initial visibility.
2. Conversion: Leveraged tutorials, testimonials, and UGC to facilitate purchasing decisions.
3. Advocacy: Encouraged satisfied users to refer amaran to their peers, cultivating a loyal and engaged community.

Results

• Follower Growth: Increased following from zero to over 255k across platforms.
• Viewership: Generated 80 million views, driving significant awareness.
• Revenue Impact: Contributed millions in incremental revenue, with audience members organically recommending amaran to others.

Conclusion

With a strategic focus on UGC and a content matrix, Akari and Co successfully established amaran as a trusted brand within the creator community, achieving enduring engagement and word-of-mouth growth.