Objective

Kim Rose Art, a renowned artist known for her unique and captivating pieces, planned a limited release drop of her "Mini" series, consisting of 30 exclusive art pieces priced at $1,600 each. The goal was to generate significant excitement and drive email list sign-ups to ensure a successful launch.

What we've done

Strategy Development:
Akari and Co partnered with Kim Rose Art to craft a comprehensive marketing strategy focusing on organic content creation and paid advertising to maximize reach, engagement, and sales. The strategy included:

1. Organic Content Strategy:
   • Developed engaging content that highlighted the uniqueness and craftsmanship of the Mini pieces.
   • Utilized Instagram Reels, Stories, and posts to showcase the creative process, build anticipation, and share behind-the-scenes content.
   • Encouraged followers to sign up for an exclusive email list to gain early access to the drop.
2. Paid Advertising Strategy:
   • Implemented targeted ads to reach potential collectors and art enthusiasts beyond Kim Rose Art’s existing followers.
   • Focused on generating email sign-ups and building a targeted audience list.

Execution:

‍Leading up to the launch, Akari and Co executed the content and ad strategy meticulously. Content was released in a phased approach to gradually build excitement, culminating in a final push the day before the release.

Results:

The collaboration was a resounding success:

• Email Signups: 1,000 new subscribers joined the mailing list, eager for early access to the release.
• Sales: All 30 pieces sold out within 6 minutes of launch, generating $48,000 in revenue.
• Social Growth: Kim Rose Art’s Instagram account gained 13,000 new followers.
• Reach and Engagement: The campaign reached 1.5 million accounts, with only 0.6% attributed to ads, demonstrating the effectiveness of the organic content strategy. Additionally, 252,196 accounts engaged with the content.

Key Insights:

Conclusion:

Through a combination of organic and paid strategies, Akari and Co successfully helped Kim Rose Art achieve a rapid sell-out of her limited release drop. This case demonstrates the importance of strategic planning, creative content, and targeted advertising in achieving exceptional results in the art market.

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