Generating 7x ROAS with UGC ads
role
Content/ Ads Strategy
client
amaran
year
2024
Objective
amaran sought to improve the performance of its ad campaigns, which had previously relied on generic graphic ads yielding limited results. The goal was to enhance ad effectiveness and maximize ROAS within a modest budget.
What we've done
Akari and Co activated a creator from our network to produce engaging, authentic content tailored for amaran’s sales campaign. We incorporated ad usage rights, enabling us to immediately launch the creator-driven ad across platforms, strategically positioning the content to connect with the target audience more effectively than previous ads.
Creative Process
Results
Conclusion
This strategic shift from generic graphic ads to creator-driven content delivered significantly higher returns for amaran, demonstrating the power of authentic, creator-led campaigns in driving sales. Akari and Co’s approach not only optimized ROAS but also laid a foundation for future scalability and effective ad performance.
Project
Shopify Tiktok Project
Social Content Strategy
2024
Project
Selling 48k of Art in 6 Minutes with Social Content
Organic Social / Ads Strategy
2024